I feel the biggest obstacle for church’s who are desiring to publish content online is determining their target audience, and what is expected from said audience. “Whoever decides to show up” is not only a terrible target, but it sets everyone up for confusion and discouragement.
Having no expectation for their engagement is an equally terrible approach.
Consider these questions…
You can read the rest of the post I wrote over at ChurchCrunch.com – a newly redesigned and beautiful blog, that is part of the 8bit network.