This is an exerpt from an NPR.org article on the oil spill in the Gulf:
BP has said repeatedly that there is no reliable way to measure the oil spill in the Gulf of Mexico by looking at the oil gushing out of the pipe. But scientists say there are actually many proven techniques for doing just that.
Steven Wereley, an associate professor of mechanical engineering at Purdue University, analyzed videotape of the seafloor gusher using a technique called particle image velocimetry.
A computer program simply tracks particles and calculates how fast they are moving. Wereley put the BP video of the gusher into his computer. He made a few simple calculations and came up with an astonishing value for the rate of the oil spill: 70,000 barrels a day — much higher than the official estimate of 5,000 barrels a day.
The method is accurate to a degree of plus or minus 20 percent.
Given that uncertainty, the amount of material spewing from the pipe could range from 56,000 barrels to 84,000 barrels a day. It is important to note that it’s not all oil. The short video BP released starts out with a shot of methane, but at the end it seems to be mostly oil.
BP went from British Petroleum to Beyond Petroleum a few years back. Following the green move, their brand equity spiked, and things were looking good.
The tricky thing about brand equity is that your actions matter more than your taglines. (I think we can all learn from that lesson).
[...] This post was mentioned on Twitter by sammahlstadt. sammahlstadt said: On Creating Culture: Brand Equity: BP is Spilling More Than Oil http://bit.ly/d2Z7lr [...]
[...] and current events in our country. It made me wonder specifically, do major accidents (such as the oil spill and the coal mining disaster) lead me to repent for my personal sins? To be honest, both events [...]